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Baby, You Can Design My Car

More than a year ago, Volvo asked its female employees to design a car. The result: a stylish, high-powered coupe that’s practically maintenance free. The oil needs to be changed every 31,000 miles, and when an engine inspection is needed, a local service center receives a wireless message from the car — and then contacts the driver.

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“If you meet women’s expectations, you exceed those for men,” says Volvo’s president and CEO. While the company doesn’t plan to actually produce the prototype for sale — why not? — it will begin to incorporate some of the design elements into their other vehicles. Like Freeman Thomas says, “Car designers need to create a story.”

We’ll see how this particular story unfolds.

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