- 20% said innovation is the top priority
- 69% said is was part of their top three list
- 90% put innovation in the top five
Indicating that hardcore cost cutting might be on the wane, the study also determined that 64% of the companies surveyed plan to spend more on innovation-oriented initiatives this year than they did last year.
Pollard pairs his commentary on the survey with an overview of another Boston Consulting Group report, an article by James Andrew and Kermit King entitled “Boosting Innovation Productivity.” Of particular interest is the authors’ expansion on barriers to innovation. A useful paired read!