advertisement
advertisement
advertisement

Customer Loyalty Matrimony

Tom’s comment got me thinking in terms of customer loyalty as marrying a customer with a company. The similarities are endless… rich territory for discussion. Is your loyalty to a company as fleeting as the loyalty you had to your junior high school crush? If someone better looking started flirting with you, would you drop your loyalty to your current boyfirend/girlfriend for a one-night fling?

Tom’s comment got me thinking in terms of customer loyalty as marrying a customer with a company. The similarities are endless… rich territory for discussion.

advertisement
advertisement

Is your loyalty to a company as fleeting as the loyalty you had to your junior high school crush? If someone better looking started flirting with you, would you drop your loyalty to your current boyfirend/girlfriend for a one-night fling?

Is there a company that you feel so strongly about from a value relationship and an emotional relationship that you would declare your unconditional loyalty to? Is there a company that you would marry?

If so, please join me in the following ceremony of Customer Loyalty Matrimony:

We are gathered here today in the FC Now community to unite this customer, {insert customer name}, with this company, {insert company name}, in the bonds of a true reciprocal relationship known as customer loyalty matrimony.

If any competitor or any customer evangelist can show just cause why these two should not be joined, then let them speak now or forever lose the business opportunity.

advertisement

{Customer name}, will you take this company as your partner to engage in commerce with in the holy estate of customer loyalty matrimony? Will you evangelize her, respect her, provide customer feedback to her in good experiences and in bad experiences; forsaking all others, be true to her as long as you both shall live? (I will.)

{Company name}, will you take this customer as your partner to engage in commerce with in the holy estate of customer loyalty matrimony? Will you respect her, deliver upon all promises to her, be truthful to her and reward her with the highest quality goods or services and the best customer service in good economic times and in bad economic times as long as you both shall live? (I will.)

Please join hands and repeat after me (customer first).

I, {Customer name}, take {Company name},as my loyal company of choice to buy from and to evangelize for from this day forward until bankruptcy do us part.

I, {Company name}, take {Customer name}, as a loyal customer to help them actualize their aspirations and to deliver the greatest value to from this day forward until bankruptcy do us part.

By the authority vested in me by the writings of Adam Smith, I pronounce this consumer and this company to be loyal to one another.

advertisement

You may now kiss competitors good-bye.

advertisement
advertisement