I didn’t think much of Discover Bank’s early experimentation with smaller-scale credit card designs because I don’t have a Discover card, but a Bank of America Visa ad that aired last night during The Gilmore Girls made me reassess the potential of these lighter-weight credit alternatives.
Part of these approaches to improving credit cards is a response to smart-card technology. It also seems like a riff off of keyring loyalty program ID cards. But primarily, it’s a credit card industry end run around Speedpass and other RFID-driven payment schemes.
Why wear a dongle on your keyring? Why pay for gas with your wristwatch? Why not just make credit cards smaller? It’s a good question.
In fact, I’m checking my wallet now to see if I have a Bank of America card. ‘Cause the mini cards are pretty cool.