• 1 minute Read

Beer Branding

Heineken has an interesting online branding campaign that goes along with its very funny print campaign. It allows you to send a hoax news story to a friend, purportedly from Maxim or The Sporting News. Titles range from “Study Shows John Smith’s Personal Life 73% Less Interesting Than He Thinks” to “Players Flee When John Smith Chosen for ‘Skins’ Team in Pickup Game”.

Heineken has an interesting online branding campaign that goes along with its very funny print campaign. It allows you to send a hoax news story to a friend, purportedly from Maxim or The Sporting News. Titles range from “Study Shows John Smith’s Personal Life 73% Less Interesting Than He Thinks” to “Players Flee When John Smith Chosen for ‘Skins’ Team in Pickup Game”.

I haven’t seen this clever a campaign since the late 90s. A viral ad that really seems to work.

Is anyone else still doing things like this?

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