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Brand Harmony

Join Geoff Thatcher, creative director for the Tom Peters Co., and Steve Yastrow, author of Brand Harmony, for a free Web event Aug. 21. Yastrow will expand on how customers use the concept of brand harmony to evaluate a company, why marketing isn’t just a department in your company, and why bigger isn’t better when it comes to branding.

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Join Geoff Thatcher, creative director for the Tom Peters Co., and Steve Yastrow, author of Brand Harmony, for a free Web event Aug. 21. Yastrow will expand on how customers use the concept of brand harmony to evaluate a company, why marketing isn’t just a department in your company, and why bigger isn’t better when it comes to branding.

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