What Can Celebrated Graphic Designer Jeff Fisher Teach Us About Small Business Marketing?

By Marcia Ming

About the author

Jeff Fisher, author of "Identity Crisis!: 50 redesigns that transformed stale identities into successful brands" (HOW Books, 2007), is the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives. A 32-year design veteran, he has been honored with over 600 regional, national and international design awards and is featured in over 130 books about logos, the design business, and small business marketing.