Social Media writer Monica Hamburg has just written a great post entitled Recruitment 2.0/HR 2.0. There is a particular passage which caught our attention:
Companies should keep in mind that there is now, more
than ever, a balance of power with e-recruiting. Businesses can learn
more about candidates and attract ideal employees, but employees have
the same ability to research businesses and find their perfect
workplace. With that in mind, company culture has become an immense selling point for prospective hires. The use of a company’s own videos and pictures can entice candidates by giving them a glimpse of the inner workings and presenting the human side of the company.
Natalie Michael, Partner of the Karmichael Group, an executive
search and recruitment strategy firm, states that now “there is even
greater pressure on organizations to focus on employee engagement and
retention, and having a culture that is a unique differentiator.
If competitors are “sharing employee lists” by having employees visible
on Linkedin, for instance, “they need to strengthen their people
practices so this is not a competitive threat. They can do this by
having a unique value proposition, focusing on meeting individual’s
needs and having a culture that can not easily be replicated by the
She is so right. Your company culture has to become a major
selling point in your recruiting efforts. Anything you can do to
showcase that culture, be it video, pictures, blogging or podcasts
is a good thing. Today’s job seeker has a myriad of choices before
them. Your company needs to give them lots of reasons to make you their
employer of choice.
Being proactive with social media recruiting is the latest way to do just that.