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Go Get It

Behold the mayhem, revelry, and potential of a “first project” designed by twentysomethings with no experience and plenty vision. Behold the story of “go” — a startup magazine that asks, “What do you really want?”

You can’t get a job without experience. You can’t get experience without a job. This Catch-22 has chafed eager young workers since the dawn of post-Industrial time. More than half a century later, a publication called go is aiming to solve this problem.

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Its slogan? No experience necessary. Grab life by the balls.

Its goal? To shovel out opportunities and show the remarkable things young people can do when given the chance.

Its result? A magazine demonstrating the raw power of youth. A CD-ROM showcasing their talent. A fund designed to give more people opportunities to chase their dreams. A community, a network, and a resource for young dreamers with no experience and very high aspirations.

It all started with one dream: Rob Briscoe’s. While an undergrad, he had envisioned a magazine for twentysomethings by twentysomethings. It would be about “trying new things and grabbing life by the balls,” he said. But then he graduated and got caught up in life. One day, Briscoe realized he simply wasn’t satisfied.

Last November 15, armed with nothing but a crazy idea, Briscoe, 28, quit his job as a geologist at a Calgary oil company to create the magazine he’d always wanted. He had no publishing experience, but he thought, “Why wait?”

Briscoe immediately began researching magazines and talked to everyone he knew. He banged out a business model. The magazine would be published five times a year. Each issue would be created by three separate teams in three different cities with three different focuses: writing, layout, and multimedia. The concept would be kept fresh with new talent and unproven ideas.

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Briscoe then put an ad in the Calgary Fast Forward and got an overwhelming response: A hundred people wanted to help. Amateur photographers, designers, and overachievers with no prior experience wanted to try their hand at this venture. After toiling for three months, the Calgary team created the premiere issue: a slick magazine chock-full of inspiring stories from people their age.

Alongside the story of the magazine lies the tale of two men who biked from the northernmost part of North America to the southernmost tip of South America, the profile of a 25-year-old guitar-shop entrepreneur, the diary of one woman’s experience teaching English in Korea, and so on. In addition, the Vancouver team designed the goGallery, a CD-ROM showing off talents of photographers, illustrators, and singers.

Each person who contributed gained invaluable experience, exposure, and inspiration to dream big. Reynard Li, 19, who led the design team, is using goMagazine in his portfolio and application to Alberta College of Art and Design. Aspiring country singer Andi Zack, 24, hopes that her two song cuts on the goGallery CD get her recognized. And Briscoe will keep traveling across the country, assembling the next teams in Boston, San Francisco, and Vancouver to create the September edition of go.

No experience? No problem. Just go and dream big.

Contact Rob Briscoe via email at rob@gomagazine.com

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