Ronald D. Moore
Executive Producer, Battlestar Galactica
Los Angeles, California
Ronald D. Moore, 43, has created fanatical followers for the Sci Fi Channel by using the Internet to let fans see the inner workings of his show, Battlestar Galactica. Podcasts go inside the writers' room, and Webisodes have doubled SciFi.com's traffic.
"From the beginning, I wanted a very open policy: Let's put as much on the Internet as we can—concept art, scripts, outtakes. We took a three-day writers' retreat to Lake Tahoe to break the second half of the season; we talked about all the stories, and I recorded all that. It will go up online at the appropriate time. Let people see how we make the sausage. But they have to be prepared to realize that we're making a lot of stuff up on the fly, that we make mistakes. I'd be perfectly happy letting fans digitally download everything in the production office, right up to and including putting dailies on the Internet. Then they could edit their own versions of the show. That's what I would want if I were a big fan."
A version of this article appeared in the November 2007 issue of Fast Company magazine.