If the split follows the usual pattern (2/3 to the content provider, 1/3 to iTunes), Disney’s share would be $27,860,000
So far, the new digital projects make up a small fraction of Disney’s $34 billion total revenue
But the pace of digital programming is accelerating
Last summer, the digital group tested streaming video of ABC prime-time hits on ABC.com; viewers watched 5.7 million episodes during the two-month trial
That number has soared to more than 76 million episodes since the full streaming-video launch in September 2006
Since June 2006, 90 million episodes of Disney Channel shows have been watched at disneychannel.com
A version of this article appeared in the June 2007 issue of Fast Company magazine.