• 06.01.07

Digital Kingdom

How the numbers for Disney’s Digital Kingdom add up.

Since Disney -ABC pioneered selling downloads of TV shows on iTunes, more than 21 million downloads have been sold, for a total of $41,790,000


If the split follows the usual pattern (2/3 to the content provider, 1/3 to iTunes), Disney’s share would be $27,860,000

So far, the new digital projects make up a small fraction of Disney’s $34 billion total revenue

But the pace of digital programming is accelerating

Last summer, the digital group tested streaming video of ABC prime-time hits on; viewers watched 5.7 million episodes during the two-month trial

That number has soared to more than 76 million episodes since the full streaming-video launch in September 2006

Since June 2006, 90 million episodes of Disney Channel shows have been watched at

About the author

Chuck Salter is a senior editor at Fast Company and a longtime award-winning feature writer for the magazine. In addition to his print, online and video stories, he performs live reported narratives at various conferences, and he edited the Fast Company anthologies Breakthrough Leadership, Hacking Hollywood, and #Unplug.