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"To con•cept (knspt)—con•cepted (knspt-ed)—con•cept•ing (knspt-ing) v. 1. A process whereby ideas are generated for the purpose of creatively solving a problem: 'The team set aside some time for concepting in order to flush out some plausible directions.'"

From a (possibly serious) online petition urging Merriam-Webster to add a verb form of "concept" to its dictionary, at

A version of this article appeared in the July/August 2006 issue of Fast Company magazine.