Some phrases have a way of insinuating themselves into the lexicon of the new economy. (Consider, for instance, "fast company.") A quick search of the Web — it took us, well, zero time — turned up the following list of products and services that feature "time zero" or "zero time" in their name.
Polaroid Time-Zero Film (www.teamphoto.com/polatimezero.htm) Polaroid offers Time-Zero Film.
Among the film's attributes: "Medium speed, medium contrast, integral film for high definition instant color prints."
Time Zero Corp. (www.timezero.com)
According to its Web page, "Time Zero Corporation was founded in 1970 to provide a 'turnkey' service to the electronic industry as a sophisticated manufacturer of electronic assemblies."
Zero Downtime (www.softwareontime.com)
Launched in 1996 by two "I.S. individuals," Zero Downtime is a software company that "provides quality personalized service without the mega price that usually comes with it."
"Time Zero" video (www.fogdog.com)
Fogdog Sports offers a video that features "great radical freeskiing and telemarking in the finest powder spots of Europe and Canada."
A version of this article appeared in the Prototype Issue issue of Fast Company magazine.