04-01-06

A Tight Family

The Pebl is the latest example of Motorola’s new design-driven strategy, which is built around entire families of products with shared aesthetic elements.

By Chuck Salter1 minute Read

Razr
Grandaddy of Moto’s superthin product line, Razr has sold 24 million units and counting.
Pebl
Razr’s rounder, gentler (and possibly female) cousin, the Pebl has just debuted in the U.S.
Slvr
A no-flip Razr descendant; “candy bars” represent the largest slice of the market.
Rokr
The first-gen Rokr flopped; Moto hopes for better from its Pebl-y kin.
Q
Moto’s would-be BlackBerry killer, another skinny Razr-bred device.

Have something to say about this story? Email the editor.

Video

Impact

Scientists found a low-cost way to make clean drinking water from air in the desert

After experiencing wage theft, L.A. car washers started their own worker-owned business

JetBlue is staging a hostile takeover of Spirit. What would a merger mean for flight attendants?

News

Loneliness, social isolation, and financial exploitation can go hand in hand for older adults

How Netflix’s ‘Stranger Things’ brand partnerships can turn its fortunes upside down

Watch out for falling Ben & Jerry’s: Flytrex is now delivering ice cream by drone

Co.Design

IKEA just redesigned one of its most popular products. Here’s why

Inside Rotterdam’s quest to green 10 million square feet of rooftops

What really killed Honest Tea—and what it means for mission-driven brands

Work Life

Too many people are working while sick. The Great Resignation could help change that

This powerful leadership style gets results (without coming off as a jerk)

If you’re not optimistic about the future, try these 4 strategies to flip your perspective