04-01-06

A Tight Family

The Pebl is the latest example of Motorola’s new design-driven strategy, which is built around entire families of products with shared aesthetic elements.

By Chuck Salter1 minute Read

Razr
Grandaddy of Moto’s superthin product line, Razr has sold 24 million units and counting.
Pebl
Razr’s rounder, gentler (and possibly female) cousin, the Pebl has just debuted in the U.S.
Slvr
A no-flip Razr descendant; “candy bars” represent the largest slice of the market.
Rokr
The first-gen Rokr flopped; Moto hopes for better from its Pebl-y kin.
Q
Moto’s would-be BlackBerry killer, another skinny Razr-bred device.

Have something to say about this story? Email the editor.

Video

Impact

Most power lines are inefficient. This startup redesigns them to easily transmit more electricity

How to build a fashion brand that considers both its workers and the planet

Cement is responsible for 8% of global emissions—but it doesn’t have to be

News

Sierra Space raises $1.4 billion, moves forward with new space station and spaceplane plans

Only 57% of working families earn above a livable wage in the U.S. This city offers the best shot

Chip shortage: PlayStation5, Pixel 6 Pro, and other top tech out of stock for holiday shopping

Co.Design

This family founded Timberland in 1952. Their new, sustainable boot is a radical departure

I got to hear what an office can sound like with the help of ‘sonic ambiance’

See the world-class upgrade at the track and field stadium that birthed Nike

Work Life

How Black investors are capitalizing on venture capital’s gaps in diversity

4 ways to look after your mental health in our second pandemic holiday season

You need to be a workplace champion for gender equity. Here’s how