A Tight Family

The Pebl is the latest example of Motorola’s new design-driven strategy, which is built around entire families of products with shared aesthetic elements.

  • Razr
    Grandaddy of Moto’s superthin product line, Razr has sold 24 million units and counting.

  • Pebl
    Razr’s rounder, gentler (and possibly female) cousin, the Pebl has just debuted in the U.S.

  • Slvr
    A no-flip Razr descendant; “candy bars” represent the largest slice of the market.

  • Rokr
    The first-gen Rokr flopped; Moto hopes for better from its Pebl-y kin.

  • Q
    Moto’s would-be BlackBerry killer, another skinny Razr-bred device.

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About the author

Chuck Salter is a senior editor at Fast Company and a longtime award-winning feature writer for the magazine. In addition to his print, online and video stories, he performs live reported narratives at various conferences, and he edited the Fast Company anthologies Breakthrough Leadership, Hacking Hollywood, and #Unplug