A Walk on the Flip Side

No batteries are required to watch these pocket-sized movies.

Remember Flip Books?

Flippies has been attracting some big name clients,
such as Puma and Capitol Records.

If not, it’s no surprise. Originally patented in 1882 and popularized as
Cracker Jack prizes in the early 1900s, the little thumb-triggered
animation booklets have been off the public radar for decades. A new
firm called Flippies aims to change that by transforming flip books from
outdated toys to modern promotional tools. The company has come up with
a process that produces strikingly vivid flip sequences from live-action
or animated footage, allowing clients to create a small, instantly
viewable video with a built-in play element. The resulting 64-page
booklets feature color graphics, high-quality paper stock, and
double-sided pages (for two separate sequences), and are about the size
of a pack of playing cards. Several big-name clients have already taken
notice, including Puma (its video shows a cyclist unlocking his bike and
pedaling off) and Capitol Records (it made an “asset shaking” promo for
the rapper Ebony Eyez). It’s enough to reconfigure your concept of
“digital” video — and a telling reminder that interactive media existed
long before the Internet.