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When the Google backlash is in full effect, use this handy resource guide to determine when Google's mantra went from "Don't be evil" to "Be less evil than Microsoft."

"[Google] is facing extreme negative backlash on a feature contained in the Google Toolbar."

— Kevin M. Ryan, iMedia search editor, March 15, 2005

"Google is sleazy in its advertising practices. I have Google Ads on my site and wrote to them the other day to inquire what percentage I was being paid of their revenues. I found out that it is against their policy to disclose this."

— Roger L. Simon, blogger, March 22, 2005

"There's a worrisome bent toward 'trust us' in the operation of Google News."

— Dan Gillmor, founder, Grassroots Media Inc., March 24, 2005

"You'd be hard-pressed to visit any of the popular Adsense publisher forums lately and not see backlash over Google's toolbar Autolink feature and the beta release of Google Web Accelerator."

— Scoreboard Media, May 16, 2005

"Google's subsequent explanations of Google Print for Libraries have only increased . . . confusion and transformed it into mounting alarm and concern at a plan that appears to involve systematic infringement of copyright on a massive scale."

Peter Givler, Executive Director,
Association of American University Presses,
May 20, 2005

"Google is still very much a brand name on people's lips, but in spite of continuous innovation, it is finding that its time in the spotlight is starting to run out."

— Marketing Magazine, July 6, 2005

A version of this article appeared in the September 2005 issue of Fast Company magazine.