• 05.01.05

Venturing Forth

Kathy Sherbrooke, cofounder of Circles, one of the few venture-backed companies on our list, on what she learned about going after venture capital.

Invest in a copy of Pratt’s Guide to Venture Capital Sources (Venture Economics, annual). This tome tells you which industries different VCs play in.


Never send your plan cold — always get an introduction. VCs don’t play nice with strangers.

Make peace with losing control. If you take VC funding, they own you, not the other way around.