Masters of Design: Arnold Wasserman

Chairman, The Idea Factory

A mentor as well as a master, Arnold Wasserman has held positions as varied as vice president of corporate industrial design at Xerox, dean of the Pratt Institute’s School of Design, and senior fellow at Ideo. He has done as much as anyone to promote the notion that design is a process for solving problems. Nothing demonstrates that more than one of Wasserman’s current challenges: leading Singapore’s ministry of education through a top-to-bottom redesign of the nation’s rigidly structured education system. The goal: to design an innovation strategy that will push creativity throughout Singapore’s schools. Says Sara L. Beckman, senior lecturer at UC Berkeley’s Haas School of Business: “Arnold’s work in Singapore crowns a career [devoted to] the thoughtful evolution of what it means to design.”

Peak Performers: Four masters who are leading the world of design
Impact Players: Four high-impact projects that shaped the year in design–and the people who launched them
  • William McDonough, Principal and founder, William McDonough + Partners
  • Tom Ford , Former Creative Director, Gucci and Yves Saint Laurent
  • Jonathan Ive, Vice President of Industrial Design, Apple Computer Inc.
  • Marcia Lausen, Founding member, AIGA Design for Democracy
Game Changers: The risk takers and agitators who are rewriting the rules
Collaborators: Champions who help make great design happen
Next Generation: Meet four rising stars who are charting the future
A Jury of Their Peers
Introducing 11 jurors–top leaders from universities, cultural institutions, and business–who helped us select our 20 Masters of Design.
Lessons From the Masters
These five ideas will help you incorporate design principles in your work — and better connect with customers and colleagues.