Masters of Design: Sam Farber

A serial entrepreneur with an economics degree from Harvard, Sam Farber foresaw the bottom-line benefits of great design as far back as 1960, when he launched COPCO, a kitchen-design company. His second venture, OXO, which makes the popular kitchen tools with rubberlike handles called Good Grips, proves that consumers are indeed willing to pay $6 for a potato peeler that works better and looks great. Says Sara Beckman, senior lecturer at UC Berkeley’s Haas School of Business: “OXO tools are used by lead designers in companies like IBM and by faculty in many business schools to show how thoughtful design can be used to launch new businesses–and change entire marketplaces.” With his third company, WOVO, Farber continues his relentless focus on teaming with designers to create products that solve real human needs.

Peak Performers: Four masters who are leading the world of design

• J Mays, VP of Global Design, Ford Motor Co.
• David Kelley, Founder and Chairman, IDEO
• David Macaulay, Author and Illustrator
• Burt Rutan, Founder, President, and CEO, Scaled Composites

Impact Players: Four high-impact projects that shaped the year in design–and the people who launched them

• William McDonough, Principal and founder, William McDonough + Partners
• Tom Ford , Former Creative Director, Gucci and Yves Saint Laurent
• Jonathan Ive, Vice President of Industrial Design, Apple Computer Inc.
• Marcia Lausen, Founding member, AIGA Design for Democracy

Game Changers: The risk takers and agitators who are rewriting the rules

• Adrian Van Hooydonk, President, DesignworksUSA
• Maurice Cox, Mayor of Charlottesville, Virginia
• John Maeda, Professor of Media Arts and Sciences, MIT
• Arnold Wasserman, Chairman, The Idea Factory

Collaborators: Champions who help make great design happen

• Robyn Waters, Founder and president of RW Trend, LLC
• Kun-Hee Lee, Chairman and CEO, Samsung electronics
• Sam Farber, Founder, Copco, OXO, and Wovo
• Bob Porter, Executive Vice President, SSM Health Care

Next Generation: Meet four rising stars who are charting the future

• Yves Behar, Founder, fuseproject
• Kathleen Brandenburg, Principal and Cofounder, IA Collaborative
• Geoff McFetridge, Founder, Champion Graphics
• Angela Shen-Hsieh, President and CEO, Visual i/o

A Jury of Their Peers

Introducing 11 jurors–top leaders from universities, cultural institutions, and business–who helped us select our 20 Masters of Design.

Lessons From the Masters

These five ideas will help you incorporate design principles in your work — and better connect with customers and colleagues.