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  • 07.01.04

Contest: How Can This Brand Be Better?

Help Fast Company reinvent these successful — and struggling — brands.

Even the strongest and most successful brands occasionally need to be refocused, refreshed, and revitalized. The Fast Company team has developed a list of aging brands that could use reinvention — as well as some successful brands that could still improve further.

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Readers can choose to help reposition and rethink one brand — or all of them — and the participant who contributes the most promising strategy for adding new life to a brand — as selected by the editors of Fast Company — will win a three-hour branding consultation with Karen Post, author of Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds, and a free, signed copy of the book.

Full rules and entry information are available online.

Name

Title

Organization

Email address


These Brands Could Be Better

Barbie

Brooks Brothers

Fast Company

Kmart

Martha Stewart

McDonald’s

Microsoft

Office Depot

Old Navy

Radio Shack

Starbucks

Tide

Tiffany’s

The United States of America

Virgin

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