Masters of Design: Jonathan Ive

Vice President of Industrial Design, Apple Computer Inc.

“It’s all about removing the unnecessary,” Jonathan Ive has said of the ethos that informs his landmark product designs for Apple Computer. Ive has stripped the complexity out of technology and moved Apple’s products–and with them, much of the high-tech industry–toward what he calls the “utterly serene.” His translucent Power Mac G4 Cube, which resembled postmodern sculpture more than office equipment, proved that computer design could even aspire to high art. But nothing better fulfills Ive’s ambition to create elegant, intuitive machinery than his revolutionary design for the iPod MP3 player. Coveted as much as a fashion statement as for its utility, this ode to minimalism has redefined the way consumers experience technology, to say nothing of music. Dell and Samsung have vainly followed with their own iPod knockoffs, proving conclusively that Ive’s influence runs deep.

Peak Performers: Four masters who are leading the world of design
Impact Players: Four high-impact projects that shaped the year in design–and the people who launched them
  • William McDonough, Principal and founder, William McDonough + Partners
  • Tom Ford , Former Creative Director, Gucci and Yves Saint Laurent
  • Jonathan Ive, Vice President of Industrial Design, Apple Computer Inc.
  • Marcia Lausen, Founding member, AIGA Design for Democracy
Game Changers: The risk takers and agitators who are rewriting the rules
Collaborators: Champions who help make great design happen
Next Generation: Meet four rising stars who are charting the future
A Jury of Their Peers
Introducing 11 jurors–top leaders from universities, cultural institutions, and business–who helped us select our 20 Masters of Design.
Lessons From the Masters
These five ideas will help you incorporate design principles in your work — and better connect with customers and colleagues.