Masters of Design: Geoff McFetridge

Founder, Champion Graphics

Few people better exemplify the boundarylessness of today’s design world than Geoff McFetridge. A 33-year-old graphic designer, animator, filmmaker, and “all-around visual auteur,” McFetridge created the opening title sequences for such Hollywood movies as Adaptation and The Virgin Suicides, fashioned products for Nike, and will be launching his own skateboard company, dubbed Atwater. A member of the Director’s Bureau, a sort of artists’ collective that helps art directors in all media to line up projects, McFetridge is now helping other designers cross these same boundaries. Says Paul Warwick Thompson, director of the Smithsonian’s Cooper-Hewitt, National Design Museum, who has included McFetridge’s graphics in the museum’s recent Triennial Exhibition: “He is part of a new generation of designers who are eager to leap the old divides between image and product, design and art, the flat page and the moving image.”

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Impact Players: Four high-impact projects that shaped the year in design–and the people who launched them
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  • Tom Ford , Former Creative Director, Gucci and Yves Saint Laurent
  • Jonathan Ive, Vice President of Industrial Design, Apple Computer Inc.
  • Marcia Lausen, Founding member, AIGA Design for Democracy
Game Changers: The risk takers and agitators who are rewriting the rules
Collaborators: Champions who help make great design happen
Next Generation: Meet four rising stars who are charting the future
A Jury of Their Peers
Introducing 11 jurors–top leaders from universities, cultural institutions, and business–who helped us select our 20 Masters of Design.
Lessons From the Masters
These five ideas will help you incorporate design principles in your work — and better connect with customers and colleagues.