"We are all writing the story of our life. We want to know what it's about. What are its themes and which themes are on the rise. We demand of it something deeper, or richer, or more substantive. We want to know where we're headed, not to spoil our own ending by ruining the surprise, but we want to ensure that when the ending comes, it won't be shallow. We will have done something."
— Po Bronson
A version of this article appeared in the January 2003 issue of Fast Company magazine.