For This Lawyer, the Web Appeals

Who: David Feinberg
Old Job: Partner at Foley, Hoag & Eliot LLP
New Job: President of Inc.

You don’t expect many partners at white-shoe law firms to make the transition to the quick-footed world of the Web. But David Feinberg, 41, is doing just that. In February, Feinberg left a comfortable perch at Foley, Hoag & Eliot LLP, a top Boston firm, to become president of The young Internet company offers child assessments and customized content to parents and teachers, as well as to a wide range of organizations. Along with a staff of about 15, Feinberg is working to create strategic partnerships with children’s museums, activity centers, and child-care providers such as Bright Horizons.

Old skills that still matter

“Being a lawyer is all about using critical-thinking skills. I challenge every single fact or statement to make sure that it’s correct, whether it’s a financial projection or an assessment of the customer base at a child-care center.”

Learning curve

“In the Internet economy, perfection is the enemy of progress. As a lawyer, I used to spend a lot of time planning how to move forward. But at a dotcom, there’s just not enough time to make everything perfect.”

Teaching note

“A dotcom business must work under old-economy metrics. You have to make sure that you’ve got a revenue model that will result in a profitable company — not ‘someday’ but in the foreseeable future.”