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New analysis shows that the more Musk tweets, especially recently, the more followers he loses–or he gains fewer followers than normal.

The more Elon Musk tweets, the more followers he loses

[Photo: Dan Taylor/Heisenberg Media/Flickr]

BY Michael Grothaus

That’s according to car news site Autowise, which has followed up their SpaceX Tesla retro video game with an analysis of Elon Musk’s tweets over the last year. Their analysis shows that the more Musk tweets, especially recently, the more followers he loses–or he gains fewer followers than normal. This makes some sense in that some of Musks recent tweets have been more erratic and confrontational.

Autowise’s analysis also shows that Musk’s busiest tweeting periods are Friday at the end of the workday and on Sunday evenings. Further, the 10 most frequent words found in Musk’s tweets were:

  1. Tesla
  2. falcon
  3. rocket
  4. cars
  5. SpaceX
  6. landing
  7. autopilot
  8. maybe
  9. production
  10. actually

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ABOUT THE AUTHOR

Michael Grothaus is a novelist and author. He has written for Fast Company since 2013, where he's interviewed some of the tech industry’s most prominent leaders and writes about everything from Apple and artificial intelligence to the effects of technology on individuals and society. More


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