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Study: shoppers are ready to shop exclusively online

A new survey suggests shoppers are ready to move to 100% online for retail purchases.

Study: shoppers are ready to shop exclusively online
[Photo: falco/Pixabay]
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The majority of shoppers are ready to shop exclusively online, according to the results of digital marketing agency Adtaxi’s 2018 Online Shopping and Technology Trends Survey. The survey took a look at the shopping habits, preferences, and behaviors of American shoppers and found that a significant number respondents said they were ready to shop exclusively online.

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Additionally, the survey found that 66% of customers make an online purchase at least once a month, while 52% said they make the majority of their purchases online. Twenty-seven percent of respondents own a smart assistant such as Google Home or Amazon’s Alexa, and 24% of them have used that device to make a purchase, but 64% said they were concerned about that smart device threatening their privacy.

“We now live in an on-demand world, where customers are beginning to favor innovations that make purchases faster, more efficient, and pain-free,” says Evan Tennant, national director of e-commerce at Adtaxi. “As this survey indicates, technologies like voice-activated devices and AR have gained traction and are on the fringe of becoming mainstream in the next few years–which we anticipate will cause a shift toward consumers shopping more heavily online.”

Update: An earlier version of this story stated that 67% of the survey’s respondents said they were ready to shop exclusively online. The survey makers have since clarified that “10% of Online Shoppers Have Already Tried AR—With 67% of Them Ready to Shop Exclusively Online,” with the 67% number applying specifically to the 10% of shoppers that have tried AI, not the survey as a whole.

About the author

Emily is a journalist based in San Francisco.

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