Facebook plans to send all its non-European users a full-screen privacy alert when they use the social network in the coming weeks, enabling them to review the information they’ve provided to Facebook and how the company uses it.
“People will see a summary of the choices they’ve already made and won’t see information about features they’ve already disabled or decided not to use,” according to a blog post from Erin Egan, the company’s chief privacy officer. “For example, if you’ve already disabled face recognition or ads based on data from partners, we won’t ask you to turn them on.”
When Facebook rolled out a similar screen to users in the European market, its simplicity wasn’t seen as purely positive: Critics argued the interstitial screens were designed for users to accept their existing sharing and privacy settings, as well as activating a facial recognition newly available in the market, without too much review. Facebook-blue buttons seem to shepherd users through the process without changing settings; drab, gray alternatives let them change their privacy settings.
Reviewing an earlier demo of the notifications, Josh Constine at TechCrunch argued that the terms of service page was nudging users to stay. “Facebook is trying to minimize the visibility of the path to account deletion rather than making it an obvious course of action if you don’t agree to its terms.”
The GDPR interstitial consent makes me question the ongoing utility of a Facebook account.
— Stevie Graham (@stevegraham) May 8, 2018
Also, while Facebook says it offers everyone the same privacy protections everywhere, Facebook’s non-EU users are not protected by the new EU law. As a result, for non-EU users, the terms of service differ in certain ways from the GDPR-compliant terms of service shown to EU users.
There are some familiar caveats to certain privacy options. For instance, while users have the ability to prevent Facebook from targeting them with ads based on data it collects about their web browsing activity off Facebook, they can’t prevent Facebook from collecting that data to begin with, and even using it to personalize their News Feeds or improve the product.
Facebook’s move comes as the company continues to respond to heightened privacy regulations in Europe, lingering anxiety over revelations about political consulting firm Cambridge Analytica’s access to Facebook data, and the role of state-funded propaganda on the site during recent elections.