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The NBA and Intel team up on investing in hot sports technology

The NBA and Intel team up on investing in hot sports technology
[Photo: taoonex/Pixabay]

The NBA has teamed up with Intel in an effort to identify and invest in promising startups whose technology could disrupt sports or entertainment.

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The NBA is already considered one of the most tech-savvy sports leagues in the world, and this multi-year collaboration could boost that reputation. The idea is to evaluate startups for potential partnership and investment opportunities. A key focus area will be companies that are working on new technologies that could impact actual NBA games, as well as the fan experience and sports in general.

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