Fast company logo
|
advertisement

The “Solo: A Star Wars Story” director revived his role from the beloved sitcom for an intergalactic mashup.

BY Joe Berkowitz

What: Two great tastes–Star Wars: A New Hope and Arrested Development–tasting great together.

Who: Ron Howard and StarWars.com.

Why we care: One of the most-used memes of the Trump era has been the Arrested Development narrator.  It’s one of the simplest ways to playfully predict that whatever the president has just claimed will eventually be proven untrue. The enduring popularity of the show’s narration, however, is also good news for the voice behind it.

Ron Howard, who was one of the producers on the show, along with its in-house Greek chorus, is now reviving his Arrested narration to help promote his new film, Solo: A Star Wars Story. Created in partnership with StarWars.com, the new video finds Howard recounting the plot of the original Star Wars, now known as A New Hope, with the familiar beats and rhythms of his Arrested narration. “Now the story of a family who wants to rule the galaxy, and the one son who had no choice but to save it,” he says at the beginning. It pretty much goes how you think from there on, but if you’re a fan of both things being combined here, it’s a delightful journey nonetheless.

advertisement

Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.

ModernCEO Newsletter logo
A refreshed look at leadership from the desk of CEO and chief content officer Stephanie Mehta
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Privacy Policy

ABOUT THE AUTHOR

Joe Berkowitz is an opinion columnist at Fast Company. His latest book, American Cheese: An Indulgent Odyssey Through the Artisan Cheese World, is available from Harper Perennial. More


Explore Topics