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These Puppets Show Kids How To Tell If Mom’s Overdosing

A new PSA campaign from Kansas City’s nonprofit Youth Ambassadors advocacy group raises awareness about the issues many kids are facing.

These Puppets Show Kids How To Tell If Mom’s Overdosing

What: A new PSA campaign from the Kansas City nonprofit Youth Ambassadors that uses Sesame Street style puppets and songs to raise awareness for some tragic realities.

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Who: Youth Ambassadors, VML

Why we care: The entire “Lessons From My Neighborhood” campaign takes a cheerful approach to tragic circumstances like parental drug abuse, child malnutrition, and violence. By using puppets that typically sing about friendship, feelings, and other joys of life, the spots are able to effectively convey how heartbreaking it is that small children are forced to deal with these realities every single day.

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About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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