Sometimes, entrepreneurs have to break the rules to break through. That was definitely the case for Damian Kulash and Alli Webb. For Kulash, frontman of the electro pop outfit OK Go and the mad genius behind their sublimely creative music videos, that meant changing the idea of what music could be. For Webb, the cofounder of the blowout empire Drybar, it meant pursuing an unconventional business model—she honed one service, using a simple blowdryer to give people newfound confidence and swagger.
In the latest episode of “Dreamers and Doers” from FastCo. Works and Dark Horse Wine, learn how Kulash and Webb trusted their instincts and succeeded beyond what they’d ever imagined.