What: A new Sonos campaign aims at the limitations of your standard smart speaker.
Who: Sonos, Anomaly
Why we care: Estimates peg 2017 smart speaker sales at about $4.4 billion, and they anticipate that will jump to $17.4 billion by 2022. Now Sonos is warning us of the limitations of a run-of-the-mill voice-assisted speaker, particularly when it comes to music lovers.
We’ve all experienced the difference between the marketing of a product and that product IRL–look no further than any fast food menu ever created. Here, Sonos cleverly brings that perception-versus-reality approach to smart speakers, while making a solid case for its own offering.