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Chinese consumers will spend more time on their smartphones than watching TV this year

It’s the first time smartphone use will have overtaken television viewing in the most populous country on the planet, reports CNBC. That’s according to a study by research firm eMarketer, which found Chinese consumers will spend two hours and 39 minutes a day on their smartphone in 2018, and only two hours and 32 minutes […]

Chinese consumers will spend more time on their smartphones than watching TV this year

[Photo: Adrianna Calvo/Pexels]

BY Michael Grothaus0 minute read

It’s the first time smartphone use will have overtaken television viewing in the most populous country on the planet, reports CNBC. That’s according to a study by research firm eMarketer, which found Chinese consumers will spend two hours and 39 minutes a day on their smartphone in 2018, and only two hours and 32 minutes watching TV. The drive behind the shift to smartphones from television is due to the prominence of digital video in the country. As Shelleen Shum, forecasting director at eMarketer, noted:

“Audiences increasingly consume digital video within platforms that provide a greater variety of content and allow for on-demand viewing. Faster networks and the proliferation of smartphones allow consumers to watch or post videos in between other daily activities.”

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ABOUT THE AUTHOR

Michael Grothaus is a novelist and author. He has written for Fast Company since 2013, where he's interviewed some of the tech industry’s most prominent leaders and writes about everything from Apple and artificial intelligence to the effects of technology on individuals and society. Michael’s current tech-focused areas of interest include AI, quantum computing, and the ways tech can improve the quality of life for the elderly and individuals with disabilities More


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