There’s a big shift happening in the world of luxury fashion. Over the last few years, a wave of startups has used the internet to make it easier for consumers to buy previously owned products. But in a strange twist, many of these online resale platforms are now opening brick-and-mortar stores. Case in point: Today, Rebag, a four-year-old startup, opens its second permanent retail location on Madison Avenue, after launching its first flagship location in Soho last year.
Charles Gorra founded Rebag to offer an alternative experience. Unlike competitors like TheRealReal and Tradesy, Rebag is not a consignment store. The company actually purchases luxury bags from sellers around the world and owns all of the stock. Then, it presents these products in a stylish way on the brand’s website and app. Gorra says the resale industry is booming because new digital platforms can win over consumers who may never have considered buying luxury products. “Women who would have waited 10 years to buy a Chanel bag can afford to buy it now,” he says.
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