advertisement
advertisement

Tronc’s ex-chairman is selling his stake, but its 2016 launch video is forever

It might be unfair to call Tronc a dumpster fire, but The Oddly-Named Media Company Formerly Known as Tribune produces drama at a pace that would do the Trump administration proud. Just since January, it’s dealt with scandal involving the Los Angeles Times’ publisher; agreed to sell the Times to a local billionaire; seen its … Continue reading “Tronc’s ex-chairman is selling his stake, but its 2016 launch video is forever”

Tronc’s ex-chairman is selling his stake, but its 2016 launch video is forever
[Photo: freeGraphicToday/Pixabay]
advertisement
advertisement

It might be unfair to call Tronc a dumpster fire, but The Oddly-Named Media Company Formerly Known as Tribune produces drama at a pace that would do the Trump administration proud. Just since January, it’s dealt with scandal involving the Los Angeles Times’ publisher; agreed to sell the Times to a local billionaire; seen its chairman abruptly step down after accusations of sexual harassment; squabbled with the owner of the Chicago Tribune’s soon-to-be-former headquarters over its iconic signage; and laid off dozens of staffers, including the Times’ controversial former editor-in-chief, who’d been bumped upstairs to a corporate-level gig.

advertisement

And now Michael Ferro, that aforementioned former chairman—and Tronc’s biggest shareholder—is selling his 25% stake in the company to McCormick Media, a company owned, oddly enough, by relatives of Robert McCormick, the man who made Tronc’s Chicago Tribune great in its glory days. I guess you can go home again, sort of.

No matter what happens to Tronc henceforth, the video it produced to introduce itself to employees in 2016 will remain a joyful gumbo of buzzwords, boasts, and misplaced high hopes:

(Footnote: Of the two excited Tronc executives in that video, one left the company last year and the other doesn’t currently mention the company by name in her Twitter profile.)

About the author

Harry McCracken is the technology editor for Fast Company, based in San Francisco. In past lives, he was editor at large for Time magazine, founder and editor of Technologizer, and editor of PC World.

More