Fast company logo
|
advertisement

I don’t know if you’ve heard the news, but veggie burgers are all the rage. The Impossible Burger–which uses a proprietary meat substitute that tastes and feels like beef–has taken the world by storm, beginning first at Momofuku’s Nishi restaurant and most recently being offered at White Castle. Other fast food chains–like Burger King–have been […]

Shake Shack is trying out a new veggie burger

[Photo: Flickr user Shinya Suzuki]

BY Cale Guthrie Weissman1 minute read

I don’t know if you’ve heard the news, but veggie burgers are all the rage. The Impossible Burger–which uses a proprietary meat substitute that tastes and feels like beef–has taken the world by storm, beginning first at Momofuku’s Nishi restaurant and most recently being offered at White Castle. Other fast food chains–like Burger King–have been dabbling in veggie burger offerings for years. And now Danny Meyer’s Shake Shack is testing out a new vegetarian burger.

It should be noted that Shake Shack has long offered a vegetarian option–one I’ve always loved. Its “shroom burger” wasn’t so much a burger, as it was a delicious lactic explosion. It was essentially a slice of a portobello mushroom covered in cheese, breaded, and then fried. This vegetarian option was one of the most inventive alternatives, precisely because it didn’t fall into the usual shenanigans of being either faux meat or a bean patty.

It seems Shake Shack has decided to trial one of these more common veggie burger routes, and is testing out this newly announced item. The proposed patty is made of black beans, rice, and beets–and will be topped with provolone cheese, lettuce, onions, pickles, and “vegan mustard mayo.” If you take away the cheese, it will be a bonafide vegan dish–something the shroom burger could never offer.

But will it taste like a regular bland old black bean thingamajig, or like something new and good? Next week, Shake Shack will test out the new burgers in New York–and I will be sure to test one out and let you know.

advertisement

This new menu item will be available in select New York locations starting 4/19. And–who knows–if it tastes good, maybe it’ll expand nationwide. I’ll know more soon.

Recognize your brand's excellence by applying to this year's Brands That Matters Awards before the early-rate deadline, May 3.

CoDesign Newsletter logo
The latest innovations in design brought to you every weekday.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Privacy Policy

ABOUT THE AUTHOR

Cale is a Brooklyn-based reporter. He writes about many things. More


Explore Topics