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Marine Animals Are Suffocating On Plastic In This New Sea Shepherd PSA

An artful, harrowing look at the effects of pollution on animals of the ocean.

Marine Animals Are Suffocating On Plastic In This New Sea Shepherd PSA
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What: A new PSA that takes an artistic approach to telling us that more than 1 million marine animals die every year from plastic debris.

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Who: Sea Shepherd, Fred & Farid, New York

Why we care: At first it looks almost like art animation, or some Koons-ian interpretation of marine life until the shrieks and squeals of dolphins, sharks, sea turtles, and more suggest a giant plastic sheet has been pulled over the planet’s best-known ocean life.

Last year, the group worked with CNN’s Great Big Story and Wieden+Kennedy on a short doc, but here the message is short and harrowing.

It’s just the latest in a long line of awareness campaigns, trying to slap us awake to the threat our garbage is making to the planet’s ecosystem. Right now, there’s even a petition to have the UN declare the “Trash Isles” a sovereign nation.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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