Adrienne Kronovet grew up in North Carolina, to a family that once owned clothing factories. But by the time she was born, much of apparel manufacturing had left America. She remembers running through her grandfather’s empty warehouses as a child, playing among the boxes and unused equipment.
The brand just launched but has already developed a following, particularly among women in formal industries like law and government where suits are part of the uniform. The pieces are designed to look professional, but also feminine and modern. The blazer, for instance, has a mandarin collar, and instead of regular trousers, you can opt for a legging. The lightweight wool is designed to be worn all year round.
Kronovet is also committed to helping women who are struggling to re-enter the workforce look professional. Women are invited to send in their personal story for a chance to win an Ameliora outfit every month.
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