If you’re into coffee, stumbling onto your favorite new roast can be a little random. You might taste something you like at a hip coffee shop or gourmet grocer. But you never have a full view of what is out there and whether there is a particular roast you might like more.
Coffee is now a $45 billion industry worldwide, and a full 59% of that is now attributed to specialty coffee. Yet most of this coffee isn’t consumed at home, but rather in coffee shops and restaurants. Part of Trade’s goal is to help introduce these smaller coffee makers into people’s kitchens.