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This Adorable French Supermarket Ad Will Tug At Your Heart

French grocery chain Intermarche pulls the heartstrings to hype the quality of its own line of cookies.

This Adorable French Supermarket Ad Will Tug At Your Heart
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What: A completely cute cookie ad from French grocery chain Intermarche

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Who: Intermarche, Romance Agency

Why we care: Now that’s how you sell a cookie. What is it with French grocery chains and adorable advertising? Between this and Monoprix’s cutesy packaging labels, grocery stores in France may become to “awwww” what Thai insurance companies are to full-on openly weeping.

Intermarche is no stranger to the sweetness–last year it targeted young love–and this time uses a child’s love for his mom, and a fun twist, to hit us in the heart. It’s a classic ad device done incredibly well, managing to wrap a large corporation in a cozy blanket of human emotion. C’mon admit it, you’re craving a chocolate chip cookie right now.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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