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Dwayne Johnson Sweats Out His Origin Story In New Under Armour Ad

Can you smell what The Rock is selling?

Dwayne Johnson Sweats Out His Origin Story In New Under Armour Ad
[Photo: courtesy of Under Armour]

What: New ad by Dwayne Johnson for the “Chase Greatness” collection of his ongoing Project Rock collaboration with Under Armour.

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Who: Under Armour, Seven Bucks Creative

Why we care: It’s basically a TLDR origin story for The Rock crossed with a lifestyle motivation video. At this point, Johnson can sing, act, and pump iron with the best of them. His expanding training gear line–from T-shirts and bags to shoes and more–has been a popular seller for Under Armour since it launched in 2016. In this campaign, created by Johnson’s own Seven Buck Creative (launched last year and named for the $7 he had to his name), we get a whiff of the style and story that may go into much heavier ad rotation leading up to 2020. You’re welcome.

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About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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