advertisement
advertisement

The Sneaker Resale Market’s Biggest Players

The Sneaker Resale Market’s Biggest Players
[Illustration: Marco Goran Romano]

1. StockX, Founded in Detroit in 2016

Users: 5 million a month

advertisement

Social networks: 398,000 followers

The gist: Buyers place bids and sellers submit asks for sneakers and other lifestyle goods On StockX, from Supreme hoodies to Louis Vuitton monogram bags. When they match, a transaction occurs automatically.

The bottom line: Thanks to A-list investors like Eminem, Mark Wahlberg, Scooter Braun, and AOL’s Tim Armstrong, StockX has raised $7.5 million. It tops out at $1 million in sales daily, and projects more than $500 million in gross merchandise volume for 2018.

[Illustration: Marco Goran Romano]

2. GOAT, Founded in Culver City, California in 2015

Users: 7 million to date

Social networks: 965,000 followers

The gist: GOAT (short for Greatest of All Time) sells only sneakers–more than 400,000 of them, including the Yeezy Boost 350 V2 Beluga 2.0 and the Pharrell x Chanel x Adidas NMD Trail Human Race, which sold for $20,000.

The bottom line: GOAT has raised $97.6 million in three years from high-profile investors that include former Twitter COO Adam Bain and Casey Wasserman. It recently acquired Flight Club, a sneaker consignment site with retail outposts in L.A. and New York.


[Illustration: Marco Goran Romano]

3. Stadium Goods, Founded in New York in 2015

Users: 15 million to date

Social networks: 708,200 followers

The gist: Though 80% of Stadium Goods’s merchandise is sneakers, the most expensive item ever sold on the platform was a Supreme x Rolex Submariner watch for $50,000. A quarter of its stock is geared toward women.

The bottom line: Kirsten Green’s Forerunner Ventures has invested, and LVMH Luxury Ventures recently took an undisclosed stake. New partnerships with Alibaba’s Tmall and Nordstrom signal the platform’s global and affluent expansion.

advertisement
advertisement