What: To help mark this weekend’s March For Our Lives in Washington, DC, this fake e-commerce site called Bulletproof Junior launched to raise awareness and lobby politicians to take action on gun control and safety legislation.
Who: Advertising creatives from 180LA, Huge NY, MullenLowe LA, Digitas, Y&R New York
Thankfully, this is as fake as so many of the thoughts and prayers issued from Washington, D.C. Once you hit the buy button, a message pops up with the reveal. You can enter your ZIP code to automatically aim a tweet at your local U.S. senator, sign up to vote, donate blood through the American Red Cross, or donate to March for Our Lives.