Brooklyn-based creative agency Red Antler helped these three startup founders hone their brands at the earliest stages:
1. Crooked Media
Problem: The former Obama staffers behind the activist podcasting collective (Pod Save America, Pod Save the People) wanted to relaunch their website last fall with a bolder brand.
Strategy: “We told them to drop ‘Media’ from their logo and just go with ‘Crooked,'” says Heyward. “What they’re doing is bigger than media.”
Solution: Red Antler developed a refined logo, with a nod to the American flag in yellow and white stripes, and colorful icons (e.g., a White House flipped upside down) that also stand out on Crooked’s “merch.”
Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.
