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New Ad Gives A Sweetly Sad, Animated Look At Living With Dementia

Specialty nursing service provider Dementia UK uses animation to convey the isolation, helplessness, and small moments of hope.

New Ad Gives A Sweetly Sad, Animated Look At Living With Dementia

What: A new ad for specialty nursing service provider Dementia UK.

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Who: Dementia UK, Arthur London

Why we care: According to the Alzheimer’s Association, one in three senior citizens dies of Alzheimer’s or another form of dementia, and more than 15 million Americans provided unpaid care to people living with the disease and other dementias. Dementia UK provides specialty care to Britons living with dementia, and here the organization artfully shows the difficulty and profound sadness that comes with these conditions.

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About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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