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People searching for Lorde tour dates on Google will now hear from her directly

People searching for Lorde tour dates on Google will now hear from her directly
[Animation: courtesy of Google]

Google just unveiled a new feature where searching for a musician will unearth a comment from the artist themselves. “When you look up one of these musicians, you’ll find updates from them in their Search results,” Google explains in a blog post outlining the feature. “There, you can find images, videos, GIFs, and text posted directly by the artist you’re searching for.”

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So far Lorde, Steve Aoki, Sia, Son Little, Sofi Tukker, Shakira, and Kygo have signed up for the service as a way to connect with fans looking for them through Google search. Other musicians should be receiving the internet giant’s invitation soon to sign up for the service.

[Image: courtesy of Google]
Here’s how it works: When you search for, say, Lorde in Google, a box appears on the right side of the screen with a note from Lorde next to a blue checkmark that is similar to Twitter’s verification mark. In fact, the whole thing looks a bit like Twitter integration into Google search results, save for the part that it’s from Google instead. Still, it’s a good way for artists to connect with new fans who may have just discovered the Lorde.

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