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The World Is Terrible So Why Not Turn All Your Photos Into Cheetos

It may not make life any easier, but at least it’ll be cheesier.

The World Is Terrible So Why Not Turn All Your Photos Into Cheetos
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What: An app that makes any photo or video look like it’s made out of Cheetos. Yep, for real.

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Who: Cheetos, Goodby Silverstein & Partners

Why we care: Look, the world can be a pretty scary, terrible place, so you may need to go far beyond rose-tinted glasses and right to nuclear orange Cheetos Vision. (Insert Donald Trump skin tone joke here.)

Created by Goodby Silverstein & Partners’ innovation group GS&P Labs, the app uses Google’s machine learning Tensorflow program to see Cheetos in images, after learning the features of Cheetos like lines, shapes, and color, applying it to a style transfer model that then converts any image into a Cheetos Vision image. What a time to be alive.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity.

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