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Spike Jonze And FKA Twigs Dance Around Apple’s HomePod Future

The award-winning director delivers another fun, stylish short film that looks like anything but a commercial.

Spike Jonze And FKA Twigs Dance Around Apple’s HomePod Future
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What: A four-minute music video for the new Anderson .Paak tune “Til It’s Over,” directed by Spike Jonze and starring FKA Twigs, that’s also a not-so-thinly-veiled HomePod ad.

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Who: Apple, Spike Jonze, FKA Twigs

Why we care: I’m pretty sure the brief for this ad was four words long: “Give us a Kenzo.”  Here, once again, we have Spike Jonze creating a fantastically surreal dance routine music video, except this time it’s designed to show the ideal alternative reality Apple’s HomePod smart speaker can create. It’s a little strange coming from the same guy who won an Oscar for warning us about the emotional dangers of artificial intelligence but damn if it ain’t catchy as all hell.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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