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Twitter Vows To Do More For Women With #HereWeAre Oscars Ad

The ad sent an uplifting message of diversity and inclusivity—which prompted lots of cries of hypocrisy.

Twitter Vows To Do More For Women With #HereWeAre Oscars Ad
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What: A new ad about improving women’s experiences online.

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Who: Twitter

Why we care: On the face of it, the spot featuring poet Denice Frohman reciting her own work as images of a diverse group of women flash across the screen–including Ava DuVernay, Issa Rae, and other filmmakers and artists–was the most poignant and powerful brand message of Oscar night. But it almost immediately drew criticism and calls of hypocrisy, not for the message but the messenger. It’s all well and good for Twitter to really believe what it’s saying, but it remains one of the more toxic social media environs, and plenty of people were quick to make that connection.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity.

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