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96.5% of YouTube creators don’t make above the U.S. poverty line

New research shows that it’s depressingly hard to make a decent living being a YouTuber, reports Bloomberg. Research by Mathias Bärtl, a professor at Offenburg University of Applied Sciences in Offenburg, Germany, reveals some depressing stats: 96.5% of YouTubers makes less than $12,140 (the federal poverty line) only 3% of the most-viewed channels brings in ad … Continue reading “96.5% of YouTube creators don’t make above the U.S. poverty line”

96.5% of YouTube creators don’t make above the U.S. poverty line
[Photo: Fancycrave/Pexels]

New research shows that it’s depressingly hard to make a decent living being a YouTuber, reports Bloomberg. Research by Mathias Bärtl, a professor at Offenburg University of Applied Sciences in Offenburg, Germany, reveals some depressing stats:

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  • 96.5% of YouTubers makes less than $12,140 (the federal poverty line)
  • only 3% of the most-viewed channels brings in ad revenue of about $16,800 a year
  • that’s despite the top 3% garnering 1.4 million views per month on average
  • the top 1% of YouTube creators get between 2.2 million and 42.1 million views a month (in 2016)
  • the bottom 85% of YouTube creators garnered only 485 views per month on average

In short, million-dollar YouTube stars like Jake Paul, PewDiePie, and Zoella are the exception, not the rule.

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About the author

Michael Grothaus is a novelist, journalist, and former screenwriter. His debut novel EPIPHANY JONES is out now from Orenda Books. You can read more about him at MichaelGrothaus.com

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